If you have a small business you really need to be on social media and use a Twitter Marketing Package. Business owners ask “why bother” and then say “yes ok I will but show me the money first”!
The days of Newspaper and Magazine advertising are very much on the way out. Yes they still have their uses but their reach to potential clients and customers is diminishing. Where as the use of a mobile device is growing exponentially. On a mobile telephone of Pad you can receive all the information that a newspaper has and much more.
The update of products, information and prices is instant. You do not have to wait for the printer to print and the paper boy deliver the paper!
Twitter and Facebook are great mediums to get your message out in the market place.
By using these and other social mediums a small business can get its products in front of potential customers.
The use of Social Media has a combined effect:-
To get potential clients and customers to get to Know, Like and Trust your brand and your business. They can see how you deal with enquiries and even complaints. It seems that a complaint made on Twitter usually gets a same day response if not quicker. I have seen some Banks responding to an urgent query in less than 20 minutes. That is a top class bank in my opinion.
They can see your products and your latest offers. Likewise for any special promotions or forthcoming events. So in a very short time you can change your “shop window” or have a sale.
It is very responsive and you can reply to potential customers and indeed existing ones in real time. This can be very valuable to secure a sale either on the day or shortly thereafter.